BRASHY STUDIOS
︎︎︎ ABOUT
Brashy Studios is a fashion brand based in Los Angeles. Designing and manufacturing high-end contemporary clothing with aesthetics adopted and shaped through interpretations of contemporary culture, art, movies, video games and the intersection of man and technology. Brashy Studios thrives in creating in and around objects and interfaces not intended for mass appreciation, taking the ugly and rejected to the forefront of highbrow.
Founded by Jacob Hägg & Axel Hägg.
︎︎︎ MY ROLE
Managed the entire design process for apparel collections, including research, concept development, fabric innovation, and garment construction.
Led the strategic creative vision for the brand. This includeed ownership of the creative output of all customer facing materials and activities across Marketing and eCommerce – ie. Art Direction, Graphic Design, Interactive Design, Digital Experience, Mobile Design, Visual Display, Styling and Photography – Across all outputs of Product, Retail, eCommerce and Marketing.
Managed all press, influencer and celebrity relations.
︎︎︎ WORN BY
Ariana Grande, Bella Hadid, Billie Eilish, Cara Delevigne, Charlie XCX, Gigi Hadid, Kaia Gerber, Kali Uchis, Kendall Jenner, Khloe Kardashian, Kourtney Kardashian, Kylie Jenner, Rihanna, Simi & Haze, Snoh Aalegra
︎︎︎ NOTABLE MENTIONS
Allure, Bullett Magazine, Daily Mail, End Paper, Fader, Hypebeast, Hypebae, Highsnobiety, I-D, MOMA, New York Times T-Mag, Nylon, Paper Mag, Refinery 29, Schön! Magazine, Teen Vogue, Vogue US, Vogue Korea, Vogue Spain, Vogue Russia, Vogue India, Vogue Australia, V Magazine, Wonderland Magazine
“ Inspired by the past, but never stuck in it, stockholm-born brothers, Jacob Hägg and Axel Hägg, combine subculture aestethics with everything they find on the darkest corners of the web, creating retro-futuristic streetwear that’s both dissident and paranoid. It’s that marriage of pre-internet styles with a technology-based edge ( not to mention it’s decidedly trumpian cynicism ) that makes brashy studios super 90’s. But distinctly now - oh, and really cool. “
- Alexandra weiss, Bullet / Interview magazine
Brashy Studios is a fashion brand based in Los Angeles. Designing and manufacturing high-end contemporary clothing with aesthetics adopted and shaped through interpretations of contemporary culture, art, movies, video games and the intersection of man and technology. Brashy Studios thrives in creating in and around objects and interfaces not intended for mass appreciation, taking the ugly and rejected to the forefront of highbrow.
Founded by Jacob Hägg & Axel Hägg.
︎︎︎ MY ROLE
Managed the entire design process for apparel collections, including research, concept development, fabric innovation, and garment construction.
Led the strategic creative vision for the brand. This includeed ownership of the creative output of all customer facing materials and activities across Marketing and eCommerce – ie. Art Direction, Graphic Design, Interactive Design, Digital Experience, Mobile Design, Visual Display, Styling and Photography – Across all outputs of Product, Retail, eCommerce and Marketing.
Managed all press, influencer and celebrity relations.
︎︎︎ WORN BY
Ariana Grande, Bella Hadid, Billie Eilish, Cara Delevigne, Charlie XCX, Gigi Hadid, Kaia Gerber, Kali Uchis, Kendall Jenner, Khloe Kardashian, Kourtney Kardashian, Kylie Jenner, Rihanna, Simi & Haze, Snoh Aalegra
︎︎︎ NOTABLE MENTIONS
Allure, Bullett Magazine, Daily Mail, End Paper, Fader, Hypebeast, Hypebae, Highsnobiety, I-D, MOMA, New York Times T-Mag, Nylon, Paper Mag, Refinery 29, Schön! Magazine, Teen Vogue, Vogue US, Vogue Korea, Vogue Spain, Vogue Russia, Vogue India, Vogue Australia, V Magazine, Wonderland Magazine
“ Inspired by the past, but never stuck in it, stockholm-born brothers, Jacob Hägg and Axel Hägg, combine subculture aestethics with everything they find on the darkest corners of the web, creating retro-futuristic streetwear that’s both dissident and paranoid. It’s that marriage of pre-internet styles with a technology-based edge ( not to mention it’s decidedly trumpian cynicism ) that makes brashy studios super 90’s. But distinctly now - oh, and really cool. “
- Alexandra weiss, Bullet / Interview magazine
