Brashy Studios

About

Emergent from Los Angeles, Brashy Studios transcends conventional fashion taxonomies—a luminous intervention at the intersection of cultural archaeology and posthuman aesthetics. Stockholm siblings Jacob and Axel Hägg orchestrate this convergence: not merely clothing but a topological mapping of the spaces between established disciplines, where authentic innovation crystallizes.

The studio functions as an algorithm of opposites—transforming overlooked frequencies into harmonics of style that ripple through perception. Their methodology distills retroactive futurism through contemporary metallic clarity, each collection a thesis on temporal collapse and expansion.

Directorial Consciousness

All garments are designed and manufactured in downtown Los Angeles—each piece an artifact of localized creation, embedding the urban pulse directly into material form.

The creative direction manifests as architectural thought—garments as spatial theory, lookbooks as phenomenological documents. This vision synthesizes elevation with authenticity, generating a recursive dialogue between nostalgic undertow and forward momentum—the essential polarity of the Brashy paradigm.

Worn By

Ariana Grande, Bella Hadid, Billie Eilish, Cara Delevingne, Charli XCX, Gigi Hadid, Kaia Gerber, Kali Uchis, Kendall Jenner, Khloé Kardashian, Kourtney Kardashian, Kylie Jenner, Rihanna, Simi & Haze, Snoh Aalegra, Amelia Gray and more.

Notable Mentions

Vogue (US, Korea, Spain, Russia, India, Australia), New York Times T-Magazine, I-D, Hypebeast, Highsnobiety, Nylon, Paper Mag, Refinery 29, Teen Vogue, Allure, Fader, Schön! Magazine, Wonderland Magazine, MOMA, Bullett Magazine, End Paper, Hypebae, Daily Mail.

Untitled

Untitled emerges as a study in synthetic opposition—high culture's trajectory intersecting street-level immediacy with deliberate grace. It channels postmodern echoes, DIY spontaneity, graffiti's spatial intervention, workwear utility, and tailoring refinement into a unified field theory. Technical evolution manifests through chromatic dissolution, textural modulation, and typographic redefinition—materialized as garments of subtle resistance. Art functions as the prime mover, reflecting Brashy's essential thesis: revealing the subliminal and rendering it permanent. A transmutation between realms, executed with precision.

Crystalline

Crystalline marked Brashy's critical inflection point—a collection synthesizing science fiction's speculative geometry with early millennium nostalgia into a reconfigured aesthetic proposition. Material transmutes, silhouettes challenge dimensional constraints, inviting perceptual recalibration. Its resonance amplified through Vogue Korea's Kendall Jenner feature, cinematic integration, and print materialization. Adopted by musical architects and cultural interpolators, Brashy ascended as a vanguard entity—its trajectory affirming the power of uncompromising ideation.

Born On Internet

Born On Internet investigates the digital dawn—embracing its seductive pull while interrogating its cognitive implications. Memetic structures ignite, systematic anomalies generate meaning, virtual collectives coalesce—all filtered through critical awareness of screen mediation. Fashion conceptualized through infinite recursion, refined for corporeal reality.

Retail

Colette, KITH, I.T. Hong Kong’s I.T, Maison Studio, Moda Operandi, Neu!, Rails, Tom Greyhound, VFiles.




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