"Infinitive Creative Fields: The Architecture of Creative Intelligence"
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Calvin Klein - Push Positive
A comprehensive digital ecosystem designed around a music video featuring Lara Stone dancing to Salt-N-Pepa's "Push It" in Calvin Klein Underwear. I developed the complete visual identity spanning social media, interactive Facebook applications, iPad experiences, and DOOH installations, creating a cohesive campaign narrative that united digital touchpoints into a singular cultural moment.
Photographer: Steven Klein