CALVIN KLEIN PUSH POSITIVE
︎︎︎ CALVIN KLEIN PUSH POSITIVE
A complete campaign experience was built around a music video staring Lara Stone wearing Calvin Klein Underwear and dancing to Salt N Pepa’s “Push It,”. I designed digital media, a Facebook app, iPad app, and DOOH to make this global campaign a massive success.
︎︎︎ CAMPAIGN PHOTOGRAPHER
Steven Klein
︎︎︎ MY ROLE
Graphic Designer
A complete campaign experience was built around a music video staring Lara Stone wearing Calvin Klein Underwear and dancing to Salt N Pepa’s “Push It,”. I designed digital media, a Facebook app, iPad app, and DOOH to make this global campaign a massive success.
︎︎︎ CAMPAIGN PHOTOGRAPHER
Steven Klein
︎︎︎ MY ROLE
Graphic Designer
![](https://freight.cargo.site/t/original/i/2c953d321959a84b19636649a6714c40085217040a2bd1d1ab17978b32cd87d1/07_CALVIN_KLEIN_0000_Layer-7.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/49b07b358e05a65a05de1abe7c305bfbfb41cfc2d0a95b7d6c8d7e2e4450b938/07_CALVIN_KLEIN_0002_Layer-5.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/76c2a9f94967853328c4d6397a895b8c49c2d4d27838d5f25ef475edffacd5bf/07_CALVIN_KLEIN_0003_Layer-4.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/0719346321e7c9b23de16512155e664b73ee22895cb5b4816f2193e152837212/07_CALVIN_KLEIN_0005_Layer-2.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/debf9a44fc006a1e5486aef054fe22862fe454c662e1c5bda2f63ed6494e9f2e/07_CALVIN_KLEIN_0001_Layer-6.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/49b07b358e05a65a05de1abe7c305bfbfb41cfc2d0a95b7d6c8d7e2e4450b938/07_CALVIN_KLEIN_0002_Layer-5.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/041e2ab1f43e9ecc1262696be2248fcbc5af146e8dcb5a145c76492a00dba3e6/07_CALVIN_KLEIN_0004_Layer-3.jpg)
![Calvin Klein Push Positive](https://freight.cargo.site/t/original/i/2dc50fca9230932da09c65c122e0a45e94e44ad94ddd2ce211bd0d5cc2247d4c/07_CALVIN_KLEIN_0006_Layer-1.jpg)