Jacob Hägg is the co-founder of Haegg & Haegg. See his previous work below.

about

Jacob Hägg is a creative architect operating at the intersection of intelligence, aesthetics, and cultural systems design. He engineers how brands, experiences, and technologies resonate in the modern psyche.

Rooted in Stockholm with formative chapters in New York and Los Angeles, Hägg’s practice reflects a transcontinental evolution—blending creative direction, AI fluency, and philosophical rigor into one multidimensional language.

He first shaped culture as co-founder of Brashy Studios, a streetwear label that blurred the lines between fashion and editorial, earning acclaim in Vogue, The New York Times, and Highsnobiety.

recent

New Realities Through Machine-Medicated Imagination

A Beginners’s Guide to Creativity in the Age of Machines

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The Raw Lens - Cars