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Brashy Studios - Celebrity Breakthrough
Description:
2017 marked Brashy Studios' transition from industry insider favorite to cultural phenomenon through strategic celebrity integration. Rather than pursuing typical endorsement relationships, I developed an organic seeding strategy that emphasized authentic connection with artists and performers whose aesthetic aligned with the brand.
When Billie Eilish and Charli XCX began incorporating Brashy pieces into their performance wardrobes, it validated the brand's position at the intersection of music, art, and fashion. I leveraged these relationships through carefully composed editorial content that emphasized the creative resonance rather than mere celebrity placement.
This period saw the expansion of the brand's material vocabulary beyond transparent PVC to include technical fabrics and experimental textiles. I directed this evolution through close work with suppliers and manufacturers, maintaining the brand's distinctive visual language while expanding its creative territory.
Press Quote:
"Kendall Jenner & Kaia Gerber's Crop Tops" —Vogue
“Bella Hadid Makes The Case” —Vogue
Results:
- Worn by 25+ major celebrities including Kendall Jenner, Kaia Gerber, Billie Eilish, and Charli XCX
- Featured on 3 major magazine covers
- Expanded product range from 120 to 480 SKUs while maintaining brand cohesion
- Increased social following from 6,000 to 22,000 through organic growth
- Established Brashy Studios as cultural reference point beyond fashion industry