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Brashy Studios - Global Recognition
Description:
By 2014, Brashy Studios had evolved from local phenomenon to globally recognized brand through strategic retail partnerships and distinctive visual identity. I orchestrated this expansion through careful selection of retail partners that aligned with our position between streetwear and avant-garde fashion.
Securing placement in Colette (Paris) and KITH (NYC) represented a breakthrough moment.
I personally directed this strategy, building relationships with buyers and developing exclusive capsule collections that highlighted our innovative material approach while maintaining production feasibility.
The brand's imagery became increasingly distinctive during this period. I developed a visual language that combined clinical minimalism with unexpected styling—creating lookbooks and campaign imagery that communicated not just products but a complete aesthetic universe. This approach extended beyond clothing to packaging, retail displays, and digital presence.
Press Quote:
"Take Note" —Highsnobiety
Results:
- Expanded to 22 premium stockists across 8 countries
- Achieved 340% year-over-year revenue growth- Featured in 15+ global fashion publications
- Developed cult following among fashion forward consumers and industry insiders