Jacob Hägg operates at the intersection of art, fashion, and technology—an ongoing redefinition of boundaries that resist convention. Now based in Stockholm, his journey threads through New York and Los Angeles, where his early explorations in form, identity, and narrative took root. From the inception of a clothing brand to reshaping perspectives within the advertising sphere, Hägg’s trajectory is driven by a deep fascination with the spatial and rhythmic dialogue of architecture, design, and visual art.
In his current work as an AI artist and fashion photographer, Hägg operates within the tension between human intuition and digital precision. His practice seeks to deconstruct the binary, forging a synergy where organic flows meet engineered structure. Rooted in a minimalist ethos, his aesthetic draws from architecture’s ability to shape experience and design’s intrinsic balance of form and function. Hägg’s eye for detail finds beauty in the overlooked, reconfiguring the everyday into visual frameworks that strip away excess and reconstruct meaning with subtle, deliberate innovation.