About

Hägg operates at the intersection of art, fashion, and technology—an ongoing redefinition of boundaries that resist convention. Now based in Stockholm, his journey threads through New York and Los Angeles, where his early explorations in form, identity, and narrative took root. From the inception of a Clothing Brand ¹ to reshaping perspectives within the advertising sphere, Hägg’s trajectory is driven by a deep fascination with the spatial and rhythmic dialogue of architecture, design, and visual art.

In his current work as an AI artist ² and Fashion Photographer ³, Hägg steeres within the tension between human intuition and digital precision. His practice seeks to deconstruct the binary, forging a synergy where organic flows meet engineered structure. Rooted in a minimalist ethos, his aesthetic draws from architecture’s ability to shape experience and design’s intrinsic balance of form and function. Hägg’s eye for detail finds beauty in the overlooked, reconfiguring the everyday into visual frameworks that strip away excess and reconstruct meaning with subtle, deliberate innovation.

On January 1st, 2025, he launched his NFT gallery named Negative Space.

Links

¹ Brashy Studios
² AI-Work
³ Instagram
LinkedIn
Negative Space

Press

Vogue

Kendall Jenner & Kaia Gerber's Crop Tops
Bella Hadid’s Guide to Swimwear in the City

The New York Times

Brashy Studios Unravel Women's Streetwear Fashion

Highsnobiety

White FW17 and Upcoming Brands

WWD (Women's Wear Daily)

Spring 2018 Trend: Seeing Through in the Clear

Paper Magazine

Normani Takeover

The Fader

Transparent Style: PVC and See-Through Fashion for Summer

Metro

Brand Selling Safety Goggles as a Fashion Accessory

Daily Mail

B&Q Mocks Fashion Brand Selling Safety Goggles

Fizzy Mag

Brashy Studios Latest Lookbook

Hypebae

Brashy Studios Pre-Fall 2018 Lookbook
Brashy Studios Matrix 2000s Editorial
Kith Women and Nike 1 Reimagined Editorial
Vinyl Plastic Editorial with Sacai, Brashy, and Calvin Klein
Kith Women Multi-Brand Editorial

Digital Art

Jacob Hägg’s work exists in the tension between absence and presence, a distilled interplay of perception and disruption. It’s an exploration of fragmented rhythms—where stillness challenges velocity, and chaos whispers clarity. His process reframes the overlooked, the intervals we fail to see, crafting a dialogue that is both visceral and reflective.

Through abstraction and fracture, Hägg’s art becomes a lens for modern life, pulling focus to the noise and silence that shape our experience. These works are not answers; they are disruptions—moments where the static hum of the world is interrupted, asking us to pause, recalibrate, and see differently.

Discover more digital art at Negative Space

Creative Direction

Untitled

Crystalline

Born On Internet

Gotland

Waves

Grafitti

Photography

Adria Vaidila

Evin Ahmad

Olga Nosova

Get in touch

Represented by Agent Bauer

TECHNOLOGY