The Art Director — Jacob Hägg

The Art Director - Introduction

Visual systems. Campaign worlds. Cultural storytelling.

For over a decade, my work has shaped how fashion, beauty, and technology communicate visually—where brand identity meets editorial clarity, and visual ideas evolve into campaigns with lasting impact. My approach is minimal yet intentional, rooted in architectural logic and atmospheric composition.

Across global markets, I’ve directed visuals for launch campaigns, luxury rebrands, and e-commerce ecosystems—combining hands-on execution with conceptual precision. Whether building a brand from scratch or refining a legacy aesthetic, I work across photography, motion, casting, styling, and post to deliver work that’s as strategic as it is sensorial.

My direction often begins with narrative: a feeling, a space, a structure. From there, I develop visual languages that align tone, typography, materiality, and pace—balancing refinement with cultural relevance.

I’ve collaborated with global teams, independent talent, and multidisciplinary studios across Stockholm, New York, and Los Angeles—leading shoots, building toolkits, and guiding brands through evolving creative challenges.