About


Hägg operates at the intersection of art, fashion, and technology—an ongoing redefinition of boundaries that resist convention. Now based in Stockholm, his journey threads through New York and Los Angeles, where his early explorations in form, identity, and narrative took root. From the inception of a clothing brand ¹ to reshaping perspectives within the advertising sphere, Hägg’s trajectory is driven by a deep fascination with the spatial and rhythmic dialogue of architecture, design, and visual art.

In his current work as an AI artist ² and Fashion Photographer ³, Hägg operates within the tension between human intuition and digital precision. His practice seeks to deconstruct the binary, forging a synergy where organic flows meet engineered structure. Rooted in a minimalist ethos, his aesthetic draws from architecture’s ability to shape experience and design’s intrinsic balance of form and function. Hägg’s eye for detail finds beauty in the overlooked, reconfiguring the everyday into visual frameworks that strip away excess and reconstruct meaning with subtle, deliberate innovation.

Links


¹ Brashy Studios
² AI-Work
³ Instagram
LinkedIn


Press


Vogue



Kendall Jenner & Kaia Gerber's Crop Tops
Bella Hadid’s Guide to Swimwear in the City

The New York Times


Brashy Studios Unravel Women's Streetwear Fashion

Highsnobiety


White FW17 and Upcoming Brands

WWD (Women's Wear Daily)


Spring 2018 Trend: Seeing Through in the Clear

Paper Magazine


Normani Takeover

The Fader


Transparent Style: PVC and See-Through Fashion for Summer

Metro



Brand Selling Safety Goggles as a Fashion Accessory

Daily Mail


B&Q Mocks Fashion Brand Selling Safety Goggles

Fizzy Mag


Brashy Studios Latest Lookbook

Hypebae


Brashy Studios Pre-Fall 2018 Lookbook
Brashy Studios Matrix 2000s Editorial
Kith Women and Nike 1 Reimagined Editorial
Vinyl Plastic Editorial with Sacai, Brashy, and Calvin Klein
Kith Women Multi-Brand Editorial


Get in touch



Represented by Agent Bauer