About
Hägg operates at the intersection of art, fashion, and technology—an ongoing redefinition of boundaries that resist convention. Now based in Stockholm, his journey threads through New York and Los Angeles, where his early explorations in form, identity, and narrative took root. From the inception of a clothing brand ¹ to reshaping perspectives within the advertising sphere, Hägg’s trajectory is driven by a deep fascination with the spatial and rhythmic dialogue of architecture, design, and visual art.
In his current work as an AI artist ² and Fashion Photographer ³, Hägg operates within the tension between human intuition and digital precision. His practice seeks to deconstruct the binary, forging a synergy where organic flows meet engineered structure. Rooted in a minimalist ethos, his aesthetic draws from architecture’s ability to shape experience and design’s intrinsic balance of form and function. Hägg’s eye for detail finds beauty in the overlooked, reconfiguring the everyday into visual frameworks that strip away excess and reconstruct meaning with subtle, deliberate innovation.
In his current work as an AI artist ² and Fashion Photographer ³, Hägg operates within the tension between human intuition and digital precision. His practice seeks to deconstruct the binary, forging a synergy where organic flows meet engineered structure. Rooted in a minimalist ethos, his aesthetic draws from architecture’s ability to shape experience and design’s intrinsic balance of form and function. Hägg’s eye for detail finds beauty in the overlooked, reconfiguring the everyday into visual frameworks that strip away excess and reconstruct meaning with subtle, deliberate innovation.
Links
¹ Brashy Studios
² AI-Work
³ Instagram
Press
Vogue
Kendall Jenner & Kaia Gerber's Crop Tops
Bella Hadid’s Guide to Swimwear in the City
The New York Times
Brashy Studios Unravel Women's Streetwear Fashion
Highsnobiety
White FW17 and Upcoming Brands
WWD (Women's Wear Daily)
Spring 2018 Trend: Seeing Through in the Clear
Paper Magazine
Normani Takeover
The Fader
Transparent Style: PVC and See-Through Fashion for Summer
Metro
Brand Selling Safety Goggles as a Fashion Accessory
Daily Mail
B&Q Mocks Fashion Brand Selling Safety Goggles
Fizzy Mag
Brashy Studios Latest Lookbook
Hypebae
Brashy Studios Pre-Fall 2018 Lookbook
Brashy Studios Matrix 2000s Editorial
Kith Women and Nike 1 Reimagined Editorial
Vinyl Plastic Editorial with Sacai, Brashy, and Calvin Klein
Kith Women Multi-Brand Editorial
Get in touch
Represented by Agent Bauer