About
Jacob Hägg operates at the intersection of cultural narrative, aesthetic innovation, and brand transformation—a visionary who doesn't just create images but shapes how brands are perceived in the collective consciousness. Based in Stockholm after formative years in New York and Los Angeles, Hägg's creative journey reflects a continuous evolution in redefining creative boundaries.
His foundation was built as co-founder of Brashy Studios, a designer streetwear brand that captured the attention of cultural icons and earned recognition in Vogue, The New York Times, and Highsnobiety. This experience honed his ability to translate vision into tangible expression, setting the stage for his distinctive approach to image creation.
As founder of Intelligence Matters, Hägg orchestrates the delicate balance between human intuition and technological precision. He approaches image-making not merely as production but as philosophy—finding resonance in the space between concept and execution. His minimalist aesthetic discovers beauty in overlooked details, transforming the ordinary through subtle reconfiguration.
In January 2025, Hägg unveiled Negative Space, a digital gallery that challenges conventional perception by reimagining meaning through visual language. This platform extends his exploration of how images can transcend their immediate context to create lasting impressions.
Hägg specializes in building and shaping brands within fashion, art, and design, crafting distinct identities that resonate. His expertise spans product design, fashion, visual storytelling, social strategies, lookbooks, editorials, casting, and styling—all delivered through a refined lens. He thrives at the intersection of high and low culture, where contrasting styles and influences converge to challenge conventions and spark new dialogues.
As founder of Intelligence Matters, Hägg redefines the creative process by harmonizing visionary thinking with AI-driven efficiency. He orchestrates the delicate balance between intuition and technological precision, approaching image-making not merely as production but as philosophy. Through Intelligence Matters, he delivers campaigns, e-commerce assets, and editorial content that elevate brands to new visual territories. Hägg transforms concepts into high-fidelity visuals that transcend conventional boundaries, creating market-defining imagery calibrated to each brand's unique cultural position. His process embraces AI as amplification rather than replacement—a tool that extends creative possibility while preserving the raw at its core. This approach enables clients to achieve sophisticated visual narratives with unprecedented efficiency and scalability.
Explore our transformative approach at Intelligence Matters.
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Analytical Dispatches
The Architecture of Creative Intelligence: A Dimensional Exploration
Between Silence and Algorithm: The Sacred Space of Human Creation ( Will AI take our jobs ? )
Beyond the Box: The Revolutionary Mindset Behind Cubism and The Matrix
Bella Hadid’s Guide to Swimwear in the City
Brashy Studios Matrix 2000s Editorial
Kith Women and Nike 1 Reimagined Editorial
Vinyl Plastic Editorial with Sacai, Brashy, and Calvin Klein
Kith Women Multi-Brand Editorial
Jacob Hägg’s artworks exists in the tension between absence and presence, a distilled interplay of perception and disruption. It’s an exploration of fragmented rhythms—where stillness challenges velocity, and chaos whispers clarity. His process reframes the overlooked, the intervals we fail to see, crafting a dialogue that is both visceral and reflective.
Through abstraction and fracture, Hägg’s art becomes a lens for modern life, pulling focus to the noise and silence that shape our experience. These works are not answers; they are disruptions—moments where the static hum of the world is interrupted, asking us to pause, recalibrate, and see differently.
Discover more digital art at Negative Space
His foundation was built as co-founder of Brashy Studios, a designer streetwear brand that captured the attention of cultural icons and earned recognition in Vogue, The New York Times, and Highsnobiety. This experience honed his ability to translate vision into tangible expression, setting the stage for his distinctive approach to image creation.
As founder of Intelligence Matters, Hägg orchestrates the delicate balance between human intuition and technological precision. He approaches image-making not merely as production but as philosophy—finding resonance in the space between concept and execution. His minimalist aesthetic discovers beauty in overlooked details, transforming the ordinary through subtle reconfiguration.
In January 2025, Hägg unveiled Negative Space, a digital gallery that challenges conventional perception by reimagining meaning through visual language. This platform extends his exploration of how images can transcend their immediate context to create lasting impressions.
Creative Direction
Hägg specializes in building and shaping brands within fashion, art, and design, crafting distinct identities that resonate. His expertise spans product design, fashion, visual storytelling, social strategies, lookbooks, editorials, casting, and styling—all delivered through a refined lens. He thrives at the intersection of high and low culture, where contrasting styles and influences converge to challenge conventions and spark new dialogues.
AI Innovation
As founder of Intelligence Matters, Hägg redefines the creative process by harmonizing visionary thinking with AI-driven efficiency. He orchestrates the delicate balance between intuition and technological precision, approaching image-making not merely as production but as philosophy. Through Intelligence Matters, he delivers campaigns, e-commerce assets, and editorial content that elevate brands to new visual territories. Hägg transforms concepts into high-fidelity visuals that transcend conventional boundaries, creating market-defining imagery calibrated to each brand's unique cultural position. His process embraces AI as amplification rather than replacement—a tool that extends creative possibility while preserving the raw at its core. This approach enables clients to achieve sophisticated visual narratives with unprecedented efficiency and scalability.
Explore our transformative approach at Intelligence Matters.
Analytical Dispatches
The Architecture of Creative Intelligence: A Dimensional Exploration
Between Silence and Algorithm: The Sacred Space of Human Creation ( Will AI take our jobs ? )
Beyond the Box: The Revolutionary Mindset Behind Cubism and The Matrix
Press
Vogue
Kendall Jenner & Kaia Gerber's Crop TopsBella Hadid’s Guide to Swimwear in the City
The New York Times
Brashy Studios Unravel Women's Streetwear FashionHighsnobiety
White FW17 and Upcoming BrandsWWD (Women's Wear Daily)
Spring 2018 Trend: Seeing Through in the ClearPaper Magazine
Normani TakeoverThe Fader
Transparent Style: PVC and See-Through Fashion for SummerMetro
Brand Selling Safety Goggles as a Fashion AccessoryDaily Mail
B&Q Mocks Fashion Brand Selling Safety GogglesFizzy Mag
Brashy Studios Latest LookbookHypebae
Brashy Studios Pre-Fall 2018 LookbookBrashy Studios Matrix 2000s Editorial
Kith Women and Nike 1 Reimagined Editorial
Vinyl Plastic Editorial with Sacai, Brashy, and Calvin Klein
Kith Women Multi-Brand Editorial
Digital Art
Jacob Hägg’s artworks exists in the tension between absence and presence, a distilled interplay of perception and disruption. It’s an exploration of fragmented rhythms—where stillness challenges velocity, and chaos whispers clarity. His process reframes the overlooked, the intervals we fail to see, crafting a dialogue that is both visceral and reflective.
Through abstraction and fracture, Hägg’s art becomes a lens for modern life, pulling focus to the noise and silence that shape our experience. These works are not answers; they are disruptions—moments where the static hum of the world is interrupted, asking us to pause, recalibrate, and see differently.
Discover more digital art at Negative Space
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